WITH THE EXPECTED EXPLOSION IN HEMP FOOD SALES FOLLOWING THE HEMP FOOD LEGALISATION IN AUSTRALIA, WE WANT TO HELP YOU REDUCE CONFUSION IN YOUR RETAIL STORE.
WHAT DOES THE LEGISLATION CHANGE MEAN FOR RETAILERS?
As of 12 November 2017, Australian consumers have been able to purchase hemp foods in your retail environment.
Hemp foods previously marked for ‘external use only’ from leading hemp food brands including Hemp Foods Australia, Sani Hemp, EM Superfoods and Every Bit Organic Raw and can be suitable to be transitioned into your food categories now the national legislation has rolled out.
Preparing yourself with the right knowledge to answer expected consumer FAQs, will help you to educate customers and get hemp sales growing in the green! Here’s what you need to know.
How are hemp oil, seeds, protein powder and flour used as food products?
While they are safe to be consumed on their own, there are many delicious ways to consume the products by incorporating them into recipes.
Use in baking, raw treats, salad dressings and dips. Hemp oil has a low flash point, so is not recommended for frying as it will start to smoke even at low temperatures.
Sprinkle into smoothies or on top of cereal, salads, soups or yoghurt to add extra protein, nutrients and a very slight nutty flavour.
Hemp Protein Powder:
Hemp protein contains all 10 essential amino acids necessary for optimal health and can be simply mixed with milk or nut milk, added to smoothies or even pancakes to boost protein intake.
Not only is hemp flour a nutritious gluten-free flour alternative, it also adds a great nutty flavour to bread, muffins, cookies and more.
For further ideas and recipes to share with your consumers, we suggest searching hemp food brand websites or hemp recipe blog.
WHAT ARE THE HEALTH BENEFITS?
Hemp seeds are extremely high in protein and are also a source of vitamin A and E, minerals, fibre, amino acids and polyunsaturated fatty acids, particularly omega-3 and omega-6 fatty acids. Hemp seeds, oil and protein also contain very little naturally occurring sugars – less then 1g per 100g! All are ideal for consumers sensitive to soy, dairy or gluten.
Hemp seeds and oil are used in other countries, including in Europe, Canada and the United States of America, in a range of foods and it’s expected that Australia will follow suit and we’ll see an increase of hemp food innovation.
WHAT ARE THE BENEFITS FOR THE ENVIRONMENT, FARMERS AND THE ECONOMY?
Hemp contributes significantly towards more sustainable farming in Australia, with the added bonus of creating considerable job opportunities for Australia’s farming industry and of course, further hemp food sales for your retail environment.